Specialist pricing optimisation software firm PROS approached EIMS with a view to expanding their sales pipeline across EMEA. As a result of previous experience, PROS trusted EIMS’ ability to deliver results for complex, high value technology solution sales. EIMS were invited to tender and secured an initial six month project to develop a major sales revenue pipeline through a multi-lingual inside sales function. PROS Marketing Director Ed Farquhar explains how EIMS have delivered exceptional results for PROS.
Sales are the life blood of a company. Without sales, there is no revenue, and without revenue nobody gets paid. When it comes to B2B high technology companies, the sales process is often complex and lengthy, particularly for combined services and high-value orders. It would make sense, therefore, that the individuals responsible for ensuring that there is a steady sales pipeline of well-qualified leads are at the heart of the company where they can develop and maintain their knowledge and core competences.