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Industry Insights

Turning Data into Dollars

As an IT professional that has spent time in technical, sales and marketing roles on both the vendor and agency side I perhaps have a unique view of the world when it comes to understanding the power of data, or should I say untapped power of really good data.

It also occurred to me that as technology vendors quite often differentiate themselves on their ability…

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Martin

Martin

Account Manager

Posted July 10, 2013 by admin & filed under Industry Insights.

"We wanted to create an environment that reflected who we are."

Our primary goal at EIMS is to make our clients go “WOW!”  We’re proud of being known for delivering high quality services to some of the biggest IT vendors in the world. We encourage clients to spend time in our environment getting to know their teams whilst feeling at home. The biggest complement we receive from clients is that we have a great ‘buzz’ and energy on the floor. 

Our new Global…

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Cleo

Cleo

Marketing Executive

Posted May 30, 2013 by admin & filed under Industry Insights.

Why Consider Outsourcing?

The decision to outsource core business development activities such as lead generation, channel development and even sales desk functions is nearly always set to divide opinions; typically between those that have had a bad previous experience and those that have had a good one. No doubt there are good and bad agencies out there and a key ingredient to success is choosing the right partner. We’ll be releasing a second white paper shortly on this particular subject - ‘The inside-track on how to test, evaluate and select a truly excellent partner’.

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Tim Smith

Tim Smith

Managing Director, Global HQ

Posted February 26, 2013 by admin & filed under Industry Insights.

3 Important Trends in the Telemarketing Area

There are really 3 major trends in the Telemarketing world at the moment: 1. Greater focus on ROI: IT vendors [i.e. our customers] have become more & more ROI focussed when looking at the value of all forms of marketing, including telemarketing. This trend started 4-5 years ago but has gained momentum over the past few years. What’s exciting now is that vendors are beginning to look much more carefully at spend prior to a lead being generated, and what happens beyond a lead being handed over, and quite rightly so. All elements of the marketing mix & the chosen sales channel [whether direct or indirect] need to be scrutinised to understand where waste occurs and where opportunity for refinement still exists. Looking at the process end to end is where the real savings can be established.

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Andy Rutherford

Andy Rutherford

Global Sales Director

Posted November 13, 2012 by admin & filed under Industry Insights.