A thread started by Holger Schulze on Linkedin asked the B2B Technology Marketing Community to name “one word that describes the biggest challenge facing B2B Marketing today”. Huge interest in this thread generated more than 1,000 posts, making it one of the most active discussion threads. Generating content was the number one challenge identified by respondents (we all know the feeling of starting a newsletter, blog or social media channel and then facing the blank screen each day/week/month challenged with creating great content).
Sales and marketing directors may be reluctant to relinquish control when outsourcing business critical functions like inside sales. Is it really possible for an external agency to know enough about your organisation to deliver an inside sales job effectively? The reality is that in many cases, they can do just that and they can even improve your bottom line. However, just like insourcing, outsourcing requires best practice to make it work well. Below are some top tips for integrating your outsourced inside sales team so that it performs like a well-oiled part of your business.