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Total Lead Value vs. Cost Per Lead

IT marketing is aligning ever more closely with sales in an effort to generate measurable results. The criteria for measuring marketing success have changed significantly over the decades. In the past, marketing was dominated by advertising, creative, and big discretionary budgets that were measured in cost per impression. More recently, Direct Marketing began to dominate and cost per response, or cost per lead, became a de facto measurement criteria.

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Johann Edward

Johann Edward


Posted January 30, 2012 by admin & filed under Lead Generation.